Updated on 2026/07/31

写真a

 
OGAI Yusaku
 
Organization
Institutes of Innovation for Future Society Designated Assistant Professor
Title
Designated Assistant Professor
 

Papers 2

  1. Exploring preferences for demand-responsive transport in rural Japan: An integrated probabilistic choice set and latent variable approach Reviewed

    Zhu, YF; Jiang, ML; Morikawa, T; Yamamoto, T; Zhao, ZJ; Sato, H; Ogai, Y; Nakashita, M; Matsuzoe, S; Ueki, M.

    TRANSPORTATION RESEARCH PART A-POLICY AND PRACTICE   Vol. 206   2026.4

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    Language:English   Publishing type:Research paper (scientific journal)   Publisher:Transportation Research Part A Policy and Practice  

    Although demand-responsive transport (DRT) has been proposed as an innovative mobility solution to enhance accessibility in rural areas, its adoption and utilization remain low. To facilitate broader acceptance, it is essential to identify the factors influencing individuals’ willingness to use such services. This study examined preferences for DRT based on stated preference data collected from 610 respondents in a rural region of Japan. The analysis showed low willingness to use the service, with 75.4% of respondents indicating that they would not utilize it for any trip purpose, regardless of service attributes. To explicitly account for this non-compensatory behavior, an integrated probabilistic choice set and latent variable (IPCSLV) model was developed. Compared with traditional choice models, the IPCSLV model demonstrated a superior fit and yielded more interpretable results. The findings indicated that older adults aged ≥ 75 years, non-drivers, and individuals who were aware of the nearest bus stop were more likely to consider DRT as a transport alternative. Positive perceptions of DRT were also linked to higher levels of acceptance, with participation in the demonstration trial contributing to the development of these favorable views. Among those who considered DRT, service was most preferred for trips to the railway station, and cost emerged as the most influential service-related factor affecting usage. These insights support the design of tailored services that target the specific user groups identified in the analysis. While individuals with high car dependency were more likely to exclude DRT, offering free trial opportunities may encourage them to consider adopting DRT.

    DOI: 10.1016/j.tra.2026.104919

    Web of Science

    Scopus

  2. INVESTIGATING THE ACCEPTABILITY OF E-MOTORCYCLE AND E-SCOOTER SHARING USING SUBJECTIVE EVALUATIONS Reviewed Open Access

    WANG Yue, JIANG Meilan, MURONG Jiansheng, MORIKAWA Takayuki, SATO Hitomi, YAMAMOTO Toshiyuki, OGAI Yusaku, NAKASHITA Misaki, UEKI Miwa

    Journal of JSCE   Vol. 12 ( 2 ) page: n/a   2025

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    Language:English   Publisher:Japan Society of Civil Engineers  

    <p>Subjective evaluation of individuals is crucial for adopting new mobility services. This study aims to understand the acceptability of two newly emerged personal e-mobility services—shared e-motorcycle and e-scooter services―and the subjective evaluations underlying their acceptability. A questionnaire survey was administered across Japan in December 2023 to understand the factors underlying acceptability. The survey included questions about the acceptance of shared e-motorcycles and e-scooters and questions related to measuring subjective factors, trust, perceived usability, positive and negative perceptions, and positive and negative affect. An ordered probit model was used to identify factors influencing acceptability. The results showed that subjective factors, such as experience with similar existing services, trust in the new mobility service, perceived usability, system usability scale, and positive and negative perceptions of the new mobility service, significantly affected an individual’s acceptability. For instance, an individual’s experience with bicycle sharing increases their intention to use e-motorcycles and share scooters. In addition, individuals who trust mobility and sharing services are more likely to use shared personal e-mobility services. The use of shared e-motorcycles and e-scooters was significantly driven by perceived usability—related to easy access to shared mobility. Finally, positive perceptions of personal e-mobility sharing significantly increased acceptability, whereas negative perceptions had the opposite effect.</p>

    DOI: 10.2208/journalofjsce.24-20037

    Open Access

    Scopus

    CiNii Research

Presentations 8

  1. Willingness to use on-demand transport for inter-municipal travel in rural Japan International conference

    Zhu, Y., Jiang, M., Morikawa, T., Yamamoto, T., Zhao, Z., Sato, H., Ogai, Y., Nakashita, M., Matsuzoe, S., Ueki, M.

    World Conference on Transport Research  2026.7.6 

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    Event date: 2026.7

    Language:English   Presentation type:Oral presentation (general)  

    Venue:Toulouse   Country:France  

  2. 新サービスへの社会受容性に基づく選択行動モデルにおける未調査地域の仮想的モデル推定手法に関する提案

    小粥勇作,中下岬,松添静子,植木美和,朱園方,姜美蘭,佐藤仁美,山本俊行, 森川高行

    計測自動制御学会第39回社会システム部会研究会  2026.3.9 

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    Event date: 2026.3

    Language:Japanese   Presentation type:Oral presentation (general)  

    Venue:石垣市   Country:Japan  

  3. 大学と取り組む「社会実装」 ー心理学はもっと関われる?!ー Invited

    小粥勇作

    応用心理学会公開シンポジウム[2025]  2026.2.1  応用心理学会

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    Event date: 2026.2

    Language:Japanese   Presentation type:Symposium, workshop panel (nominated)  

    Venue:名古屋市   Country:Japan  

  4. シェアドモビリティサービス利用体験による行動変容シミュレーションの開発

    中下岬,小粥勇作,植木美和,姜美蘭,佐藤仁美,山本俊行,森川高行

    第25回計測自動制御学会システムインテグレーション部門講演会(SI2024)  2025.12.18 

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    Event date: 2025.12

    Language:Japanese   Presentation type:Oral presentation (general)  

    Venue:盛岡市   Country:Japan  

  5. Understanding the factors affecting on-demand transport utilization in rural areas of Japan

    Zhu, Y., Jiang, M., Morikawa, T., Yamamoto, T., Sato, H., Ogai, Y., Nakashita, M., Shizuko Matsuzoe, S., Ueki, M.

    International Conference on Materials and Systems for Sustainability  2025.12.12 

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    Event date: 2025.12

    Language:English   Presentation type:Oral presentation (general)  

    Venue:Nagoya city   Country:Japan  

  6. Acceptability of Personal Electric Mobility Sharing Related to Subjective Factors International conference

    Wang, Y., Jiang, M., Yamamoto, T., Morikawa, T., Sato, H., Ogai, Y., Nakashita, M., Ueki, M.

    Transportation Research Board Annual Meeting  2025.1.14 

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    Event date: 2025.1

    Language:English   Presentation type:Poster presentation  

    Venue:Washington, D.C.   Country:United States  

  7. Investigations on Acceptability of E-motorcycle and E-scooter Sharing Considering Subjective Evaluations

    2024.5.25  Japan Society of Civil Engineers

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    Event date: 2024.5

    Language:English   Presentation type:Oral presentation (general)  

    Venue:Sapporo city   Country:Japan  

  8. 主観的反応に基づく電動バイクシェアリング施策事前検証の可能性

    小粥勇作,中下岬,植木美和,姜美蘭,森川高行,佐藤仁美,山本俊行

    第69回土木計画学研究発表会講演集  2024.5.25  土木学会

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    Event date: 2024.5

    Language:Japanese   Presentation type:Oral presentation (general)  

    Venue:札幌市   Country:Japan  

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Other research activities 1

  1. ソーシャルデジタルツインTMで共創する持続可能な社会

    2024.7

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    「ソーシャルデジタルツイン」 (SDT)の概要を紹介。SDTを用いた施策の「デジタルリハーサル」を参加者らが体験し、社会課題の解決に向けて、様々な観点からどのように施策を設計すべきかをデジタルリハーサルで試し、グループで話し合って、発表する。名大と富士通で推進中の、SDTを強化/拡張する共同研究のご紹介。