Updated on 2021/12/01

写真a

 
YAMAGUCHI Keiko
 
Organization
Graduate School of Economics Department of Industrial Management System Management Innovation Associate professor
Graduate School
Graduate School of Economics
Undergraduate School
School of Economics Department of Business Administration
Title
Associate professor

Degree 1

  1. Ph.D. (Economics) ( 2014.9   The University of Tokyo ) 

Research Areas 1

  1. Humanities & Social Sciences / Commerce

Current Research Project and SDGs 1

  1. Study on customer-participative promotions

Research History 5

  1. Nagoya University   Graduate School of Economics   Associate professor

    2019.4

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    Country:Japan

  2. Tokyo University of Science   School of Management   Lecturer

    2017.4 - 2019.3

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    Country:Japan

  3. GiXo Ltd.

    2016.8 - 2017.3

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    Country:Japan

  4. MarketShare LLC.

    2011.3 - 2016.5

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    Country:Japan

  5. INTAGE Inc.

    2006.4 - 2011.2

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    Country:Japan

Education 3

  1. The University of Tokyo   Graduate School, Division of Economics

    2006.4 - 2014.3

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    Country: Japan

  2. The University of Tokyo   Graduate School, Division of Economics

    2004.4 - 2006.3

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    Country: Japan

  3. The University of Tokyo   Faculty of Economics

    2000.4 - 2004.3

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    Country: Japan

Professional Memberships 5

  1. Association for Consumer Research

  2. American Marketing Association

  3. INFORMS

  4. THE JAPANESE SOCIETY FOR ARTIFICIAL INTELLIGENCE

  5. THE JAPAN INSTITUTE OF MARKETING SCIENCE

Committee Memberships 2

  1. 日本マーケティング・サイエンス学会   研究委員  

    2019.7   

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    Committee type:Academic society

  2. ISO/TC225国内委員会 兼 マーケティング・リサーチ規格認証協議会   学識経験者委員  

    2018.5 - 2019.12   

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    Committee type:Other

Awards 1

  1. Award for Younger Scientist

    2013.12   Japan Institute of Marketing Science  

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    Award type:Award from Japanese society, conference, symposium, etc.  Country:Japan

 

Papers 7

  1. A Novel Approach to Analyze Fashion Digital Library from Humanities Reviewed

    Satoshi Takahashi, Keiko Yamaguchi, Asuka Watanabe

    Towards Open and Trustworthy Digital Societies. ICADL 2021. Lecture Notes in Computer Science.   Vol. 13133   page: 179 - 194   2021.11

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    Authorship:Corresponding author   Language:English   Publishing type:Research paper (international conference proceedings)  

    DOI: 10.1007/978-3-030-91669-5_15

  2. Bayesian network analysis of fashion behavior Reviewed

    Keiko Yamaguchi, Hiroshi Kumakura

    Advanced Studies in Classification and Data Science     page: 399 - 411   2020.9

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    Authorship:Lead author, Corresponding author   Language:English   Publishing type:Research paper (international conference proceedings)  

    DOI: 10.1007/978-981-15-3311-2_32

  3. 買い物目的を考慮した店舗選択行動モデル構築に向けての諸問題

    山口 景子

    オペレーションズ・リサーチ:経営の科学   Vol. 63 ( 4 ) page: 243-245   2018.4

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    Language:Japanese  

  4. Analyzing antecedent factors of cognitive dissonance using e-commerce data Reviewed

    Keiko Yamaguchi Makoto Abe

    Advances in Consumer Research   Vol. 44   page: 369-374   2016.10

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    Language:English   Publishing type:Research paper (international conference proceedings)  

  5. Analysis of dynamic purchase quantity decisions considering changes in consumers' states of mind Reviewed

    Keiko yamaguchi

    Journal of Marketing Science   Vol. 23 ( 1 ) page: 61-78   2015.7

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    Language:Japanese   Publishing type:Research paper (scientific journal)  

    DOI: 10.11295/marketingscience.230105

  6. An analysis of website visit behavior by a hierarchical Bayesian model considering the time variation of frequency Reviewed

    Keiko Yamaguchi

    Journal of Marketing Science   Vol. 22 ( 1 ) page: 13-29   2014.3

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    Language:Japanese   Publishing type:Research paper (scientific journal)  

    DOI: 10.11295/marketingscience.220102

  7. 支払い方法選択行動分析による"高価値"顧客の発掘 Reviewed

    山口 景子, 中島 上智, 岡 賢一

    オペレーションズ・リサーチ:経営の科学   Vol. 51 ( 2 ) page: 81-88   2006.2

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    Language:Japanese   Publishing type:Research paper (scientific journal)  

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Books 1

  1. 統計と日本社会

    国友 直人,山本 拓 編 ( Role: Joint author ,  第4章 ビッグデータ時代のマーケティングと統計科学)

    東京大学出版会  2019.2 

MISC 2

  1. CAT STREET: Chronicle Archive of Tokyo Street-fashion

    Satoshi Takahashi, Keiko Yamaguchi, Asuka Watanabe

    arXiv     2020.9

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    Language:English   Publishing type:Internal/External technical report, pre-print, etc.  

  2. 統計学と「ビッグデータ」マーケティング

    山口 景子

    ECO-FORUM   Vol. 32 ( 3 ) page: 24-31   2017.9

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    Language:Japanese  

Presentations 15

  1. Does Self-declaration of Goals Change Customersʼ Shopping Behaviors? Effects of New Campaign Formats on Customers in Field Experiments

    Keiko Yamaguchi; Hiroshi Yamada; Tetsufumi Fujita; Shintaro Hanatani

    Japan Institute of Marketing Science 110th Conference  2021.12.4  Japan Institute of Marketing Science

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    Event date: 2021.12

    Language:Japanese   Presentation type:Oral presentation (general)  

    Venue:Online  

  2. A Novel Approach to Analyze Fashion Digital Library from Humanities International conference

    Satoshi Takahashi; Keiko Yamaguchi; Asuka Watanabe

    The 23rd International Conference on Asia-Pacific Digital Libraries (ICADL2021)  2021.12.2 

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    Event date: 2021.12

    Language:English   Presentation type:Oral presentation (general)  

    Venue:Online  

  3. Does Self-declaration Of Goals Change Customers’ Shopping Behaviors? Effects Of New Campaign Formats On Customers In Field Experiments International conference

    Keiko Yamaguchi, Hiroshi Yamada, Tetsufumi Fujita, Shintaro Hanatani

    The 43rd Annual ISMS Marketing Science Conference  2021.6.3  INFORMS Society for Marketing Science

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    Event date: 2021.6

    Language:English   Presentation type:Oral presentation (general)  

    Venue:Online  

  4. Can AI detect fashion revivals? A trial examining the qualitative aspects of fashion

    Keiko Yamaguchi, Satoshi Takahashi, Asuka Watanabe

    Japan Institute of Marketing Science  2019.11.30 

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    Event date: 2019.11 - 2019.12

    Language:Japanese   Presentation type:Oral presentation (general)  

  5. Can AI detect fashion revivals? A trial examining the qualitative aspects of fashion International conference

    Keiko Yamaguchi, Satoshi Takahashi, Asuka Watanabe

    The 41st Annual ISMS Marketing Science Conference 

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    Event date: 2019.6

    Language:English   Presentation type:Oral presentation (general)  

    Country:Italy  

  6. Quantitative analysis of fashion revivals: From a machine's perspective International conference

    WATANABE Asuka, YAMAGUCHI Keiko, TAKAHASHI Satoshi

    International Association of Costume 

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    Event date: 2019.4

    Language:Japanese   Presentation type:Oral presentation (general)  

    Venue:Kwansei Gakuin University   Country:Japan  

  7. 店舗選択とレシートから抽出した買い物目的の関係性に関する一考察

    山口 景子

    経営情報学会 関西支部 平成30年度第1回研究会 

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    Event date: 2018.6

    Language:Japanese   Presentation type:Oral presentation (invited, special)  

    Country:Japan  

  8. 買い物目的を考慮した店舗選択行動モデル構築に向けての諸問題

    山口 景子

    日本オペレーションズ・リサーチ学会「数理的発想とその実践」研究集会 

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    Event date: 2018.2

    Language:Japanese   Presentation type:Oral presentation (general)  

    Country:Japan  

  9. Explanatory research of fashion behavior by Bayesian network analysis. International conference

    Keiko Yamaguchi, Hiroshi Kumakura

    Conference of the International Federation of Classication Societies 

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    Event date: 2017.8

    Language:English   Presentation type:Oral presentation (general)  

    Venue:Tokyo, Japan   Country:Japan  

  10. ベイジアン・ネットワークを用いたファッション行動の探索的分析

    山口 景子, 熊倉 広志

    日本マーケティング・サイエンス学会 

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    Event date: 2017.6

    Language:Japanese   Presentation type:Oral presentation (general)  

    Venue:慶應義塾大学   Country:Japan  

  11. Analyzing antecedent factors of cognitive dissonance using e-commerce data.

    Keiko Yamaguchi, Makoto Abe

    International Workshop on Marketing Science and Service Research 

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    Event date: 2016.12

    Language:English   Presentation type:Oral presentation (general)  

    Country:Japan  

  12. Analyzing antecedent factors of cognitive dissonance using e-commerce data. International conference

    Keiko Yamaguchi, Makoto Abe

    2016 Annual Conference of the Association for Consumer Research 

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    Event date: 2016.10

    Language:English   Presentation type:Oral presentation (general)  

    Venue:Berlin, Germany   Country:Japan  

  13. 認知的不協和を伴うWeb 上での購買行動とその要因に関する考察

    山口 景子

    日本マーケティング・サイエンス学会 

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    Event date: 2014.6

    Language:Japanese   Presentation type:Oral presentation (general)  

    Venue:関西学院大学   Country:Japan  

  14. “ 経験”の蓄積による心象変化を組み込んだ消費者の購買行動分析

    山口 景子

    日本マーケティング・サイエンス学会 

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    Event date: 2013.6

    Language:Japanese   Presentation type:Oral presentation (general)  

    Venue:長崎大学   Country:Japan  

  15. Web サイト訪問はいつ発生する?: Web サイトの広告価値を上げる"Valuable"ビジターの発掘

    山口 景子

    日本マーケティング・サイエンス学会 

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    Event date: 2012.12

    Language:Japanese   Presentation type:Oral presentation (general)  

    Venue:電通ホール   Country:Japan  

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KAKENHI (Grants-in-Aid for Scientific Research) 4

  1. An attempt to clarify the mechanism of customer experience formation in online shopping environments

    Grant number:20K13615  2020.4 - 2024.3

    Grant-in-Aid for Scientific Research  Grant-in-Aid for Early-Career Scientists

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    Authorship:Principal investigator  Grant type:Competitive

    Grant amount:\4160000 ( Direct Cost: \3200000 、 Indirect Cost:\960000 )

  2. 持続可能な社会とファッションの存続を可能なものとするための流行現象の定量化

    Grant number:20K02153  2020.4 - 2023.3

    科学研究費補助金  基盤研究(C)

    渡辺 明日香

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    Authorship:Coinvestigator(s)  Grant type:Competitive

    Grant amount:\2860000 ( Direct Cost: \2200000 、 Indirect Cost:\660000 )

  3. サービスの生産性向上に関する基礎原理の探求

    2019.4

    科学研究費補助金  基盤研究(B)

    犬塚 篤

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    Authorship:Coinvestigator(s) 

  4. 買い物目的抽出モデルの開発と買い物目的が店舗選択行動に与える影響の研究

    2017.8 - 2019.3

    科学研究費補助金  研究活動スタート支援

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    Authorship:Principal investigator 

 

Teaching Experience (On-campus) 2

  1. Marketing

    2019

  2. Marketing A

    2019

 

Social Contribution 1

  1. かつしか創業塾

    Role(s):Lecturer

    葛飾区,亀有信用金庫  2017.10 - 2018.10

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    Audience: General

    Type:Seminar, workshop