担当区分：筆頭著者,　責任著者   記述言語：英語   掲載種別：研究論文（学術雑誌）   出版者・発行元：Journal of Retailing and Consumer Services  

This study aimed to clarify two research questions: (1) How do perceptions of livestream shopping differ between users and non-users across the United States (US), China, and Japan? and (2) Among American, Chinese, and Japanese users, how do personal traits influence perceived social presence and attitudes toward livestream shopping, and how do social presence and attitudes influence behavioral intentions toward livestream shopping? A three-country online survey was conducted in 2023. For Research Question 1, regarding perceptions of stimulating purchases, facilitating communication, and improving personal quality of life, American non-users (N = 480) were significantly more positive than Japanese non-users (N = 572); regarding improving personal quality of life and societal benefits, Chinese users (N = 563) were significantly more positive than American users (N = 290). Results for Research Question 2 showed commonalities and differences between the US and China. Both countries showed positive effects of interpersonal orientation and trust in streamers on social presence, of change seeking and social presence on utilitarian attitudes, and of anticipated regret and social presence on hedonic attitudes. Main differences included the stronger influence of general online trust on utilitarian attitudes in the US versus the stronger influence of trust in streamers on both utilitarian and hedonic attitudes in China.

DOI： 10.1016/j.jretconser.2023.103596

Web of Science

Scopus

担当区分：筆頭著者   記述言語：英語   掲載種別：研究論文（学術雑誌）   出版者・発行元：Entertainment Computing  

This study examines the effects of online game behaviors and players' characteristics on social capital and sense of belonging generated in multiplayer online games, and then on interdependent well-being. Hypotheses testing was performed using the partial least squares structural equation modeling based on an online survey conducted in 2021 (n = 383). Communication with close persons, acquaintances, and strangers all impact bridging social capital and bonding social capital, respectively, with the effect of communication with strangers being the strongest. Both extroversion and materialism positively impact bridging social capital and bonding social capital, while the impact of demographic variables is not found. Moreover, communication with close persons, strangers, bridging social capital, bonding social capital, and materialism positively impact belonging. Finally, belonging positively impacts interdependent well-being, and bridging social capital positively impacts interdependent well-being through belonging. This study shows the importance of interaction with strangers, and those players could develop broader and deeper social relationships in online games. Moreover, this study is the first to examine players' communication with players across different relationship types to clarify the social effects of in-game behaviors on interdependent well-being.

DOI： 10.1016/j.entcom.2023.100587

Scopus

担当区分：筆頭著者,　責任著者   記述言語：英語   掲載種別：研究論文（学術雑誌）  

DOI： https://doi.org/10.1080/00222216.2023.2173036

担当区分：筆頭著者,　最終著者,　責任著者   記述言語：英語   掲載種別：研究論文（学術雑誌）   出版者・発行元：Journal of Retailing and Consumer Services  

The aim is to clarify the impact of values on the general attitude towards collaborative consumption in a Chinese context, and the impact of the general attitude towards collaborative consumption on the intention to use and actual use of various specific collaborative consumption services. A total of 600 responses were collected in 2019. The results showed that non-ownership orientation, guanxi networking orientation, materialism, novelty orientation, and frugality orientation significantly influenced positively collaborative consumption attitude. It was also found that the impact of guanxi networking orientation on collaborative consumption attitude was mediated by non-ownership orientation. The results also showed that general collaborative consumption attitudes positively influence the intention to use all specific collaborative consumption, such as shared bicycles, shared cars, shared goods, carpooling services, and peer-to-peer accommodation. Moreover, the predictive power of the intention to use collaborative consumption on actual use is only strong in shared bicycle and carpooling services.

DOI： 10.1016/j.jretconser.2021.102632

Scopus

担当区分：筆頭著者,　責任著者   記述言語：英語   掲載種別：研究論文（学術雑誌）   出版者・発行元：Asia Pacific Journal of Marketing and Logistics  

Purpose: With the development of the economy, Chinese consumers increasingly seek and emphasise hedonic value over utility value when shopping. The purpose of this paper is to examine the relationship between shopping and consumers’ subjective well-being (SWB), the mediation effect of interpersonal relationship satisfaction and the moderation effects of tradition-directedness and trust in strangers on this relationship. Design/methodology/approach: This research includes two studies. Study 1 tested hypotheses regarding the effects of general shopping behaviours based on data from the 2012 Survey of the Chinese General Social Survey (n=5,210). Study 2 tested hypotheses regarding the effects of mall shopping based on a questionnaire survey conducted in 2016 (n=251). Findings: Results showed that shopping promoted SWB and interpersonal relationship satisfaction mediated this correlation. Findings also revealed that both the direct effect of mall shopping on SWB and the indirect effect through interpersonal relationship satisfaction were contingent on the level of tradition-directedness; the direct effect was significant only at a low level of tradition-directedness. Trust in strangers moderated the effect of mall shopping on interpersonal relationship satisfaction. Originality/value: The economy and society in China are changing tremendously, affecting consumers’ values and behaviour. This study highlights one aspect of this change, provides a framework for the exploration of the relationship between shopping and SWB and extends a new understanding of how Chinese consumers’ behaviours and lifestyles are associated.

DOI： 10.1108/APJML-12-2017-0320

Scopus

記述言語：英語   出版者・発行元：Proceedings of the 2022 IEEE International Conference on Dependable, Autonomic and Secure Computing, International Conference on Pervasive Intelligence and Computing, International Conference on Cloud and Big Data Computing, International Conference on Cyber Science and Technology Congress, DASC/PiCom/CBDCom/CyberSciTech 2022  

IoT devices that connect people without physical contact become more and more important after the COVID-19 impact. However, strange appearances and movements performed by IoT devices (interactive humanoid robots) cause human discomfort, so-called the uncanny valley, preventing widespread use of humanoid IoT devices. On the contrary, a Japanese traditional performing art named Ningyo Joruri (puppet theater) is recognized as a UNESCO intangible cultural heritage, and the sophisticated puppet motions and its unique music style somehow can avoid causing human discomfort even if the appearance of puppets is close enough to humans. One of the most important factors in empathizing humans with the puppet without uncomfortable is the modulation technique of both music tempo and motion speed known as Jo-Ha-Kyu. In this study, we analyzed Ningyo Joruri based on the Jo-Ha-Kyu mechanism, which is an art concept adopted in the puppet theater to interact with audiences according to modulation of the tempo. First, we obtained puppet movements using motion capture systems with the music. Second, we detected the changing tempo in Ningyo Joruri using the deep learning method to demonstrate the Jo-Ha-Kyu mechanism quantitatively. Finally, we showed the correlation of Jo-Ha-Kyu between Ningyo Joruri music and puppet manipulation techniques in the frequency domain using the Hilbert Huang transform. Our results revealed that low-frequency movements play an important role in synchronizing motion to the tempo of corresponding music, presenting novel knowledge to motion designers for humanoid robots IoT devices.

DOI： 10.1109/DASC/PiCom/CBDCom/Cy55231.2022.9927889

Scopus

記述言語：日本語   出版者・発行元：たばこ総合研究センター  

開催年月日： 2022年8月

記述言語：日本語   会議種別：口頭発表（一般）  

DOI： 10.20742/pbsj.50.0_34

CiNii Research