2023/09/08 更新

写真a

ゲイ ショウブン
倪 少文
NI Shaowen
所属
大学院経済学研究科 産業経営システム専攻 経営革新 助教
大学院担当
大学院経済学研究科
学部担当
経済学部 経営学科
職名
助教

学歴 1

  1. 筑波大学   システム情報工学研究科   社会工学専攻

    2016年4月 - 2022年3月

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    国名: 日本国

受賞 1

  1. 電気通信普及財団賞(第37回) テレコム人文学・社会科学学生賞 奨励賞

    2022年3月   電気通信普及財団  

 

論文 5

  1. The relationship between consumer behavior and subjective well-being in Chinese teahouses and cafes: A social capital perspective 査読有り

    Shaowen Ni, Kenichi Ishii

    Journal of Leisure Research     2023年3月

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    担当区分:筆頭著者, 責任著者   記述言語:英語   掲載種別:研究論文(学術雑誌)  

    DOI: https://doi.org/10.1080/00222216.2023.2173036

  2. Collaborative consumption in China: An empirical investigation of its antecedents and consequences 査読有り

    Ni S.

    Journal of Retailing and Consumer Services   62 巻   2021年9月

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    担当区分:筆頭著者, 最終著者, 責任著者   記述言語:英語   掲載種別:研究論文(学術雑誌)   出版者・発行元:Journal of Retailing and Consumer Services  

    The aim is to clarify the impact of values on the general attitude towards collaborative consumption in a Chinese context, and the impact of the general attitude towards collaborative consumption on the intention to use and actual use of various specific collaborative consumption services. A total of 600 responses were collected in 2019. The results showed that non-ownership orientation, guanxi networking orientation, materialism, novelty orientation, and frugality orientation significantly influenced positively collaborative consumption attitude. It was also found that the impact of guanxi networking orientation on collaborative consumption attitude was mediated by non-ownership orientation. The results also showed that general collaborative consumption attitudes positively influence the intention to use all specific collaborative consumption, such as shared bicycles, shared cars, shared goods, carpooling services, and peer-to-peer accommodation. Moreover, the predictive power of the intention to use collaborative consumption on actual use is only strong in shared bicycle and carpooling services.

    DOI: 10.1016/j.jretconser.2021.102632

    Scopus

  3. The influence of shopping on subjective well-being in China: Tradition-directedness and trust as moderators 査読有り

    Ni S., Ishii K.

    Asia Pacific Journal of Marketing and Logistics   31 巻 ( 1 ) 頁: 184 - 201   2019年2月

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    担当区分:筆頭著者, 責任著者   記述言語:英語   掲載種別:研究論文(学術雑誌)   出版者・発行元:Asia Pacific Journal of Marketing and Logistics  

    Purpose: With the development of the economy, Chinese consumers increasingly seek and emphasise hedonic value over utility value when shopping. The purpose of this paper is to examine the relationship between shopping and consumers’ subjective well-being (SWB), the mediation effect of interpersonal relationship satisfaction and the moderation effects of tradition-directedness and trust in strangers on this relationship. Design/methodology/approach: This research includes two studies. Study 1 tested hypotheses regarding the effects of general shopping behaviours based on data from the 2012 Survey of the Chinese General Social Survey (n=5,210). Study 2 tested hypotheses regarding the effects of mall shopping based on a questionnaire survey conducted in 2016 (n=251). Findings: Results showed that shopping promoted SWB and interpersonal relationship satisfaction mediated this correlation. Findings also revealed that both the direct effect of mall shopping on SWB and the indirect effect through interpersonal relationship satisfaction were contingent on the level of tradition-directedness; the direct effect was significant only at a low level of tradition-directedness. Trust in strangers moderated the effect of mall shopping on interpersonal relationship satisfaction. Originality/value: The economy and society in China are changing tremendously, affecting consumers’ values and behaviour. This study highlights one aspect of this change, provides a framework for the exploration of the relationship between shopping and SWB and extends a new understanding of how Chinese consumers’ behaviours and lifestyles are associated.

    DOI: 10.1108/APJML-12-2017-0320

    Scopus

  4. The influence of online multiplayer games on social capital and interdependent well-being in Japan 査読有り

    Ni S., Dong R., Ueichi H.

    Entertainment Computing   47 巻   頁: 100587 - 100587   2023年8月

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    担当区分:筆頭著者   掲載種別:研究論文(学術雑誌)   出版者・発行元:Entertainment Computing  

    This study examines the effects of online game behaviors and players' characteristics on social capital and sense of belonging generated in multiplayer online games, and then on interdependent well-being. Hypotheses testing was performed using the partial least squares structural equation modeling based on an online survey conducted in 2021 (n = 383). Communication with close persons, acquaintances, and strangers all impact bridging social capital and bonding social capital, respectively, with the effect of communication with strangers being the strongest. Both extroversion and materialism positively impact bridging social capital and bonding social capital, while the impact of demographic variables is not found. Moreover, communication with close persons, strangers, bridging social capital, bonding social capital, and materialism positively impact belonging. Finally, belonging positively impacts interdependent well-being, and bridging social capital positively impacts interdependent well-being through belonging. This study shows the importance of interaction with strangers, and those players could develop broader and deeper social relationships in online games. Moreover, this study is the first to examine players' communication with players across different relationship types to clarify the social effects of in-game behaviors on interdependent well-being.

    DOI: 10.1016/j.entcom.2023.100587

    Scopus

  5. Nonlinear frequency analysis of COVID-19 spread in Tokyo using empirical mode decomposition 査読有り

    Dong R., Ni S., Ikuno S.

    Scientific Reports   12 巻 ( 1 ) 頁: 2175   2022年2月

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    記述言語:日本語   掲載種別:研究論文(学術雑誌)   出版者・発行元:Scientific Reports  

    Empirical mode decomposition (EMD) was adopted to decompose daily COVID-19 infections in Tokyo from February 28, 2020, to July 12, 2021. Daily COVID-19 infections were nonlinearly decomposed into several monochromatic waves, intrinsic mode functions (IMFs), corresponding to their periodic meanings from high frequency to low frequency. High-frequency IMFs represent variabilities of random factors and variations in the number of daily PCR and antigen inspections, which can be nonlinearly denoised using EMD. Compared with a moving average and Fourier transform, EMD provides better performance in denoising and analyzing COVID-19 spread. After variabilities of daily inspections were weekly denoised by EMD, one low-frequency IMF reveals that the average period of external influences (public health and social measures) to stop COVID-19 spread was 19 days, corresponding to the measures response duration based on the incubation period. By monitoring this nonlinear wave, public health and social measures for stopping COVID-19 spread can be evaluated and visualized quantitatively in the instantaneous frequency domain. Moreover, another low-frequency IMF revealed that the period of the COVID-19 outbreak and retreat was 57 days on average. This nonlinear wave can be used as a reference for setting the timeframe for state of emergency declarations. Thus, decomposing daily infections in the instantaneous frequency domain using EMD represents a useful tool to improve public health and social measures for stopping COVID-19 spread.

    DOI: 10.1038/s41598-022-06095-w

    Scopus

    PubMed

MISC 2

  1. Analyzing Jo-Ha-Kyu Mechanism in Japanese Traditional Performing Art Ningyo Joruri 査読有り

    Dong R., Ni S., Wu B., Hayano S., Cai D., Ikuno S.  

    Proceedings of the 2022 IEEE International Conference on Dependable, Autonomic and Secure Computing, International Conference on Pervasive Intelligence and Computing, International Conference on Cloud and Big Data Computing, International Conference on Cyber Science and Technology Congress, DASC/PiCom/CBDCom/CyberSciTech 2022   2022年

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    記述言語:英語   出版者・発行元:Proceedings of the 2022 IEEE International Conference on Dependable, Autonomic and Secure Computing, International Conference on Pervasive Intelligence and Computing, International Conference on Cloud and Big Data Computing, International Conference on Cyber Science and Technology Congress, DASC/PiCom/CBDCom/CyberSciTech 2022  

    IoT devices that connect people without physical contact become more and more important after the COVID-19 impact. However, strange appearances and movements performed by IoT devices (interactive humanoid robots) cause human discomfort, so-called the uncanny valley, preventing widespread use of humanoid IoT devices. On the contrary, a Japanese traditional performing art named Ningyo Joruri (puppet theater) is recognized as a UNESCO intangible cultural heritage, and the sophisticated puppet motions and its unique music style somehow can avoid causing human discomfort even if the appearance of puppets is close enough to humans. One of the most important factors in empathizing humans with the puppet without uncomfortable is the modulation technique of both music tempo and motion speed known as Jo-Ha-Kyu. In this study, we analyzed Ningyo Joruri based on the Jo-Ha-Kyu mechanism, which is an art concept adopted in the puppet theater to interact with audiences according to modulation of the tempo. First, we obtained puppet movements using motion capture systems with the music. Second, we detected the changing tempo in Ningyo Joruri using the deep learning method to demonstrate the Jo-Ha-Kyu mechanism quantitatively. Finally, we showed the correlation of Jo-Ha-Kyu between Ningyo Joruri music and puppet manipulation techniques in the frequency domain using the Hilbert Huang transform. Our results revealed that low-frequency movements play an important role in synchronizing motion to the tempo of corresponding music, presenting novel knowledge to motion designers for humanoid robots IoT devices.

    DOI: 10.1109/DASC/PiCom/CBDCom/Cy55231.2022.9927889

    Scopus

  2. 中国におけるカフェと茶館の利用動機とその社会的機能に関する研究—A Study on Motivations and Social Functions of Tea Houses and Coffee Shops in China

    石井 健一, 倪 少文  

    財団法人たばこ総合研究センター助成研究報告   頁: 46 - 64   2019年

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    記述言語:日本語   出版者・発行元:たばこ総合研究センター  

講演・口頭発表等 1

  1. S21C-4 ショッピング態度や他人と関わる購買行動と主観的幸福感の関連

    倪 少文

    日本行動計量学会大会抄録集  2022年8月28日  日本行動計量学会

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    開催年月日: 2022年8月

    記述言語:日本語   会議種別:口頭発表(一般)  

    DOI: 10.20742/pbsj.50.0_34

    CiNii Research

共同研究・競争的資金等の研究課題 2

  1. インターネットを介する共同消費と社会関係資本の関連における日米中の比較研究

    2022年4月 - 2023年3月

    研究調査助成 

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    担当区分:研究代表者 

  2. 中国におけるカフェと茶館の利用動機とその社会的機能に関する研究

    2019年4月 - 2020年3月

    研究助成 

    石井健一, 倪少文

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    担当区分:研究分担者