Updated on 2025/01/24

写真a

 
YAMAGUCHI Keiko
 
Organization
Graduate School of Economics Department of Industrial Management System Management Innovation Associate professor
Graduate School
Graduate School of Economics
Undergraduate School
School of Economics Department of Business Administration
Title
Associate professor

Degree 1

  1. Ph.D. (Economics) （ 2014.9   The University of Tokyo ） 

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Research Areas 1

  1. Humanities & Social Sciences / Commerce

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Current Research Project and SDGs 1

  1. Study on customer-participative promotions

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Research History 5

  1. Nagoya University   Graduate School of Economics   Associate professor

    2019.4

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    Country：Japan

  2. Tokyo University of Science   School of Management   Lecturer

    2017.4 - 2019.3

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    Country：Japan

  3. GiXo Ltd.

    2016.8 - 2017.3

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    Country：Japan

  4. MarketShare LLC.

    2011.3 - 2016.5

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    Country：Japan

  5. INTAGE Inc.

    2006.4 - 2011.2

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    Country：Japan

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Education 3

  1. The University of Tokyo   Graduate School, Division of Economics

    2006.4 - 2014.3

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    Country： Japan

  2. The University of Tokyo   Graduate School, Division of Economics

    2004.4 - 2006.3

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    Country： Japan

  3. The University of Tokyo   Faculty of Economics

    2000.4 - 2004.3

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    Country： Japan

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Professional Memberships 4

  1. Association for Consumer Research

  2. American Marketing Association

  3. INFORMS

  4. THE JAPAN INSTITUTE OF MARKETING SCIENCE

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Committee Memberships 5

  1. Japan Institute of Marketing Science   Editorial Board Member  

    2024.4   

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    Committee type：Academic society

  2. 内閣府消費者委員会   専門調査会専門委員  

    2024.4   

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    Committee type：Government

  3. Science Council of Japan   Associate Member  

    2023.10   

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    Committee type：Government

  4. 日本マーケティング・サイエンス学会   研究委員  

    2019.7   

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    Committee type：Academic society

  5. ISO/TC225国内委員会 兼 マーケティング・リサーチ規格認証協議会   学識経験者委員  

    2018.5 - 2019.12   

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    Committee type：Other

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Awards 1

  1. Award for Younger Scientist

    2013.12   Japan Institute of Marketing Science  

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    Award type：Award from Japanese society, conference, symposium, etc.  Country：Japan

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Papers 9

  1. 機能性表示の有無が飲料の販売に与える影響の定量的評価 Reviewed

    山口 景子, 小松 克, 鈴木 海斗, 関 佑輔, 藤巻 快

    オペレーションズ・リサーチ : 経営の科学   Vol. 70 ( 2 )   2025.2

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    Authorship：Lead author,　Corresponding author   Language：Japanese   Publishing type：Research paper (scientific journal)  

  2. In-the-Wild Vibrotactile Sensation: Perceptual Transformation of Vibrations from Smartphones Reviewed

    Keiko Yamaguchi, Satoshi Takahashi

    2024 IEEE 12th Region 10 Humanitarian Technology Conference (R10-HTC)     page： 1 - 8   2024.12

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    Authorship：Lead author,　Corresponding author   Language：English   Publishing type：Research paper (international conference proceedings)  

    DOI： 10.1109/R10-HTC59322.2024.10778694

  3. A Novel Approach to Analyze Fashion Digital Library from Humanities Reviewed

    Satoshi Takahashi, Keiko Yamaguchi, Asuka Watanabe

    Towards Open and Trustworthy Digital Societies. ICADL 2021. Lecture Notes in Computer Science.   Vol. 13133   page： 179 - 194   2021

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    Authorship：Corresponding author   Language：English   Publishing type：Research paper (international conference proceedings)   Publisher：Springer International Publishing  

    DOI： 10.1007/978-3-030-91669-5_15

    Web of Science

    Scopus

  4. Bayesian network analysis of fashion behavior Reviewed

    Keiko Yamaguchi, Hiroshi Kumakura

    Advanced Studies in Classification and Data Science     page： 399 - 411   2020

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    Language：English   Publishing type：Research paper (international conference proceedings)  

    DOI： 10.1007/978-981-15-3311-2_32

    Scopus

  5. 買い物目的を考慮した店舗選択行動モデル構築に向けての諸問題

    山口 景子

    オペレーションズ・リサーチ：経営の科学   Vol. 63 ( 4 ) page： 243-245   2018.4

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    Language：Japanese  

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Books 1

  1. 統計と日本社会

    国友 直人，山本 拓 編 （ Role： Joint author ,  第4章 ビッグデータ時代のマーケティングと統計科学）

    東京大学出版会  2019.2 

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MISC 4

  1. Co-Creation in Loyalty Programs: Exploring the Impact on Shopping Behaviors and Customer Loyalty Using Online and Field Experiments

    Keiko Yamaguchi, Hiroshi Yamada, Tetsufumi Fujita, Shintaro Hanatani

    SSRN Electronic Journal     2023.8

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    Authorship：Lead author,　Corresponding author   Language：English   Publishing type：Internal/External technical report, pre-print, etc.  

    DOI： https://dx.doi.org/10.2139/ssrn.3419708

  2. In-the-wild vibrotactile sensation: Perceptual transformation of vibrations from smartphones

    Keiko Yamaguchi, Satoshi Takahashi

    arXiv     2023.3

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    Authorship：Lead author,　Corresponding author   Language：English   Publishing type：Internal/External technical report, pre-print, etc.  

    DOI： https://doi.org/10.48550/arXiv.2303.01308

  3. CAT STREET: Chronicle Archive of Tokyo Street-fashion

    Satoshi Takahashi, Keiko Yamaguchi, Asuka Watanabe

    arXiv     2020.9

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    Language：English   Publishing type：Internal/External technical report, pre-print, etc.  

  4. 統計学と「ビッグデータ」マーケティング

    山口 景子

    ECO-FORUM   Vol. 32 ( 3 ) page： 24-31   2017.9

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    Language：Japanese  

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Presentations 21

  1. In-The-Wild Vibrotactile Sensation:Perceptual Transformation of Vibrations From Smartphones International conference

    Keiko Yamaguchi, Satoshi Takahashi

    IEEE R10 Humanitarian Technology Conference 2024  2024.10.2  IEEE Kuala Lumpur Subsection

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    Event date： 2024.10

    Language：English   Presentation type：Oral presentation (general)  

    Venue：Kuala Lumpur   Country：Malaysia  

  2. From cash to taps: Exploring the pain of payment in mobile transactions International conference

    Keiko Yamaguchi, Satoshi Takahashi

    The 46th ISMS Marketing Science Conference  2024.6.27  INFORMS Society for Marketing Science

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    Event date： 2024.6

    Language：English   Presentation type：Oral presentation (general)  

    Venue：Sydney   Country：Australia  

  3. 生成AIの導入によるマーケティングの最新動向と今後 Invited

    山口 景子

    日本弁理士会東海会開設日記念「知的財産セミナー2024」  2024.1.26  日本弁理士会東海会

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    Event date： 2024.1

    Language：Japanese   Presentation type：Public lecture, seminar, tutorial, course, or other speech  

    Venue：名古屋   Country：Japan  

  4. 個客型キャンペーンへの参加準備行動が目標達成に与える影響の研究

    杜　偉光, 山口　景子

    日本マーケティング・サイエンス学会第114回研究大会  2023.12.2  日本マーケティング・サイエンス学会

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    Event date： 2023.12

    Language：Japanese   Presentation type：Poster presentation  

    Venue：明治大学   Country：Japan  

  5. ファッション雑誌を着る？ファッション雑誌で着る？ストリートスナップを用いたファッションの受容分析

    金井 悠人, 杉浦 昂樹，渡辺 明日香, 山口 景子

    日本マーケティング・サイエンス学会第114回研究大会  2023.12.2  日本マーケティング・サイエンス学会

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    Event date： 2023.12

    Language：Japanese   Presentation type：Poster presentation  

    Venue：明治大学   Country：Japan  

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Research Project for Joint Research, Competitive Funding, etc. 1

  1. デジタル貨幣の保有感および支払い行為の実感の向上を目的としたスマートフォンの振動デザイン開発

    2022.10

    公益財団法人 日東学術振興財団  研究助成 

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    Authorship：Principal investigator  Grant type：Competitive

    Grant amount：\700000

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KAKENHI (Grants-in-Aid for Scientific Research) 5

  1. デジタルマネーを直接知覚することが購買意思決定に与える影響の解明

    Grant number：24K05129  2024.4 - 2028.3

    科学研究費助成事業  基盤研究(C)

    山口 景子

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    Authorship：Principal investigator 

    Grant amount：\4550000 （ Direct Cost: \3500000 、 Indirect Cost：\1050000 ）

  2. An attempt to clarify the mechanism of customer experience formation in online shopping environments

    Grant number：20K13615  2020.4 - 2024.3

    Grant-in-Aid for Scientific Research  Grant-in-Aid for Early-Career Scientists

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    Authorship：Principal investigator  Grant type：Competitive

    Grant amount：\4160000 （ Direct Cost: \3200000 、 Indirect Cost：\960000 ）

  3. 持続可能な社会とファッションの存続を可能なものとするための流行現象の定量化

    Grant number：20K02153  2020.4 - 2023.3

    科学研究費補助金  基盤研究(C)

    渡辺 明日香

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    Authorship：Coinvestigator(s)  Grant type：Competitive

    Grant amount：\2860000 （ Direct Cost: \2200000 、 Indirect Cost：\660000 ）

  4. サービスの生産性向上に関する基礎原理の探求

    2019.4

    科学研究費補助金  基盤研究(B)

    犬塚 篤

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    Authorship：Coinvestigator(s) 

  5. 買い物目的抽出モデルの開発と買い物目的が店舗選択行動に与える影響の研究

    2017.8 - 2019.3

    科学研究費補助金  研究活動スタート支援

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    Authorship：Principal investigator 

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Teaching Experience (On-campus) 2

  1. Marketing

    2019

  2. Marketing A

    2019

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Social Contribution 1

  1. かつしか創業塾

    Role(s)：Lecturer

    葛飾区，亀有信用金庫  2017.10 - 2018.10

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    Audience： General

    Type：Seminar, workshop

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Media Coverage 1

  1. 「言葉を正しく使う」ことを徹底して身に付ける―名古屋大学 山口景子ゼミ Newspaper, magazine

    宣伝会議  2024年9月号  2024.9

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    Author：Other 

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